they have to look “sexy”, and basically advertise their bodies for the male viewers, because of the people who view sports are men.
Anna Kournikova, one of the tennis players who became very famous because of her beauty and willingness to pose half naked for the camera and magazine covers. Not because she is particularly the best tennis player out there, in fact she hasn’t won anything major.
Females in sports also have to work harder than males to get promoted and well paid, they have to put on a show for the male audience and still do well in their sport. Many examples of females sports woman who are not particularly great at their sport but they are beautiful or they have a good name like Laila Ali, will already have a head start in their profession. This is most defiantly unfair for everyone else but it is the way they do things.
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