A study showed that a man sees woman who are dressed in bikinis or little clothing as objects. The study described the results as follows “New research shows that, in men, the brain areas associated with handling tools and the intention to perform actions light up when viewing images of women in bikinis”, this shows that what society is telling us about wearing little clothing to be liberated is wrong on so many levels. It’s a man’s fault to have this sort of genetic makeup, and it is certainly not wrong, because half the time they don’t know it is happening. The focus of the studies hypothesis was “that men of a certain age perceive sex as a highly desirable goal”. This response of the male brain is not entirely in their control, it is a by-product of human evolution, because the first male humans had to find a fertile female and they had to spread their genes and offspring. And this explains the psychological way of thinking for a man. Also the study showed that woman who were viewed in the bikinis were associated with the words “push”, “handle”, “grab”. Yet woman who were fully clothed were associated with the words “pushes”, “handles”, “grabs”, this means that men view woman with more clothes on as more in control of themselves and their actions. The females who took this part of the test did not show this effect.
If the media is constantly advertising pictures of naked woman then men will associate most women with objects, or view them as object. It is rather ironic how such articles or information are never advertised or spoken of because it may affect the selling of products in the industry.
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